MALL
R CITY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 3rd of 5 in MALL
Buying Intent
1.27
3rd in category
Brand Trust
2.51
index value
Brand Desire
—
index value
As of Oct ’26, R CITY records a Buying Intent index of 1.27, placing it 3rd of 5 brands measured in MALL. Its Brand Trust index reads 2.51 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | 1.93 | 3.00 | 2.14 |
| May ’25 | 8.25 | 4.57 | 6.96 |
| Jun ’25 | 7.06 | 8.82 | 10.65 |
| Jul ’25 | 16.78 | 5.43 | 9.11 |
| Aug ’25 | 4.39 | 4.01 | 5.08 |
| Sep ’25 | 6.22 | 4.09 | 7.59 |
| Oct ’25 | — | 1.54 | 0.94 |
| May ’26 | 1.12 | 2.78 | 2.26 |
| Jun ’26 | 3.20 | — | 1.62 |
| Jul ’26 | 1.05 | 0.87 | 1.07 |
| Aug ’26 | 2.61 | 2.04 | 2.80 |
| Oct ’26 | 2.51 | — | 1.27 |