VALUE FASHION
RELIANCE TRENDS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 3 in VALUE FASHION
Buying Intent
57
2nd in category
Brand Trust
68
index value
Brand Desire
32
index value
As of Aug ’26, RELIANCE TRENDS records a Buying Intent index of 57, placing it 2nd of 3 brands measured in VALUE FASHION. Its Brand Trust index reads 68 and Brand Desire 32. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 154 | 331 | 270 |
| Oct ’25 | 86 | 158 | 137 |
| Nov ’25 | 198 | 190 | 217 |
| Dec ’25 | 156 | 170 | 186 |
| Jan ’26 | 188 | 214 | 220 |
| Feb ’26 | 210 | 444 | 368 |
| Mar ’26 | 111 | 176 | 156 |
| Apr ’26 | 94 | 92 | 95 |
| May ’26 | 77 | 59 | 78 |
| Jun ’26 | 41 | 22 | 35 |
| Jul ’26 | 12 | 22 | 20 |
| Aug ’26 | 68 | 32 | 57 |