VALUE FASHION
RELIANCE TRENDS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 5 in VALUE FASHION
Buying Intent
69.91
2nd in category
Brand Trust
58.42
index value
Brand Desire
65.43
index value
As of Sep ’26, RELIANCE TRENDS records a Buying Intent index of 69.91, placing it 2nd of 5 brands measured in VALUE FASHION. Its Brand Trust index reads 58.42 and Brand Desire 65.43. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 85.93 | 157.74 | 137.02 |
| Nov ’25 | 198.34 | 190.30 | 217.40 |
| Dec ’25 | 156.35 | 169.66 | 185.91 |
| Jan ’26 | 187.74 | 213.89 | 219.48 |
| Feb ’26 | 209.46 | 443.64 | 368.48 |
| Mar ’26 | 115.44 | 162.68 | 145.71 |
| Apr ’26 | 84.74 | 74.55 | 78.83 |
| May ’26 | 64.80 | 36.85 | 58.27 |
| Jun ’26 | 32.38 | 11.87 | 24.85 |
| Jul ’26 | 9.77 | 19.01 | 16.92 |
| Aug ’26 | 61.01 | 32.56 | 53.14 |
| Sep ’26 | 58.42 | 65.43 | 69.91 |