VALUE FASHION
ZUDIO — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 3 in VALUE FASHION
Buying Intent
349
1st in category
Brand Trust
343
index value
Brand Desire
280
index value
As of Aug ’26, ZUDIO records a Buying Intent index of 349, placing it 1st of 3 brands measured in VALUE FASHION. Its Brand Trust index reads 343 and Brand Desire 280. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 162 | 154 | 178 |
| Oct ’25 | 101 | 106 | 115 |
| Nov ’25 | 164 | 178 | 191 |
| Dec ’25 | 200 | 357 | 309 |
| Jan ’26 | 380 | 711 | 606 |
| Feb ’26 | 654 | 558 | 674 |
| Mar ’26 | 367 | 428 | 442 |
| Apr ’26 | 250 | 263 | 286 |
| May ’26 | 247 | 317 | 313 |
| Jun ’26 | 150 | 219 | 206 |
| Jul ’26 | 263 | 403 | 374 |
| Aug ’26 | 343 | 280 | 349 |