VALUE FASHION
ZUDIO — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 5 in VALUE FASHION
Buying Intent
528.61
1st in category
Brand Trust
543.09
index value
Brand Desire
402.05
index value
As of Sep ’26, ZUDIO records a Buying Intent index of 528.61, placing it 1st of 5 brands measured in VALUE FASHION. Its Brand Trust index reads 543.09 and Brand Desire 402.05. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 101.17 | 106.30 | 115.23 |
| Nov ’25 | 163.92 | 177.56 | 191.40 |
| Dec ’25 | 200.20 | 356.64 | 308.86 |
| Jan ’26 | 379.59 | 711.15 | 605.85 |
| Feb ’26 | 654.42 | 558.21 | 674.27 |
| Mar ’26 | 352.69 | 422.43 | 431.43 |
| Apr ’26 | 224.76 | 249.10 | 262.75 |
| May ’26 | 215.38 | 296.95 | 283.89 |
| Jun ’26 | 132.32 | 213.45 | 192.22 |
| Jul ’26 | 271.72 | 370.01 | 359.59 |
| Aug ’26 | 332.58 | 275.81 | 341.47 |
| Sep ’26 | 543.09 | 402.05 | 528.61 |