AUDIO EQUIPMENTS
SAMSUNG — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 9th of 11 in AUDIO EQUIPMENTS
Buying Intent
1.03
9th in category
Brand Trust
—
index value
Brand Desire
1.69
index value
As of Sep ’26, SAMSUNG records a Buying Intent index of 1.03, placing it 9th of 11 brands measured in AUDIO EQUIPMENTS. Its Brand Trust index reads — and Brand Desire 1.69. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’25 | — | 6.02 | 3.67 |
| Sep ’25 | 9.48 | 10.23 | 16.45 |
| Oct ’25 | 6.21 | — | 3.12 |
| Nov ’25 | 6.39 | 1.60 | 4.32 |
| Dec ’25 | 1.63 | 1.68 | 1.74 |
| Jan ’26 | — | 1.11 | 0.68 |
| Feb ’26 | 5.99 | — | 3.03 |
| Mar ’26 | 13.02 | 18.20 | 17.69 |
| Apr ’26 | 4.25 | 1.75 | 3.22 |
| May ’26 | 13.70 | 7.55 | 12.43 |
| Aug ’26 | 1.97 | — | 1.00 |
| Sep ’26 | — | 1.69 | 1.03 |