MUSIC STREAMING APP
SPOTIFY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 2 in MUSIC STREAMING APP
Buying Intent
148.15
1st in category
Brand Trust
102.68
index value
Brand Desire
163.21
index value
As of Sep ’26, SPOTIFY records a Buying Intent index of 148.15, placing it 1st of 2 brands measured in MUSIC STREAMING APP. Its Brand Trust index reads 102.68 and Brand Desire 163.21. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’25 | 45.67 | 8.25 | 29.45 |
| Jul ’25 | 18.70 | 98.93 | 73.51 |
| Aug ’25 | 27.94 | 51.96 | 48.42 |
| Oct ’25 | 2.79 | 2.54 | 2.31 |
| Nov ’25 | 3.63 | 2.40 | 3.05 |
| Dec ’25 | — | 10.75 | 6.57 |
| Apr ’26 | 60.23 | 81.39 | 88.88 |
| May ’26 | 57.36 | 19.57 | 52.61 |
| Jun ’26 | 147.88 | 13.62 | 75.16 |
| Jul ’26 | 46.00 | 88.94 | 84.47 |
| Aug ’26 | 83.03 | 63.73 | 82.11 |
| Sep ’26 | 102.68 | 163.21 | 148.15 |