CHANNEL CLUSTER
STAR — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 3 in CHANNEL CLUSTER
Buying Intent
16
1st in category
Brand Trust
20
index value
Brand Desire
10
index value
As of Aug ’26, STAR records a Buying Intent index of 16, placing it 1st of 3 brands measured in CHANNEL CLUSTER. Its Brand Trust index reads 20 and Brand Desire 10. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’26 | — | 3 | 2 |
| Jul ’26 | 5 | 22 | 16 |
| Aug ’26 | 20 | 10 | 16 |