INSTANT COFFEE
SUNRISE COFFEE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 4th of 4 in INSTANT COFFEE
Buying Intent
1.53
4th in category
Brand Trust
—
index value
Brand Desire
2.50
index value
As of Oct ’26, SUNRISE COFFEE records a Buying Intent index of 1.53, placing it 4th of 4 brands measured in INSTANT COFFEE. Its Brand Trust index reads — and Brand Desire 2.50. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | 1.21 | — | 0.61 |
| Jul ’25 | 3.50 | — | 1.77 |
| Nov ’25 | — | 2.00 | 1.22 |
| Jan ’26 | — | 4.17 | 2.55 |
| May ’26 | — | 1.16 | 0.71 |
| Oct ’26 | — | 2.50 | 1.53 |