INSTANT MESSAGING SERVICE
TELEGRAM — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 2 in INSTANT MESSAGING SERVICE
Buying Intent
21.02
2nd in category
Brand Trust
32.27
index value
Brand Desire
6.33
index value
As of Sep ’26, TELEGRAM records a Buying Intent index of 21.02, placing it 2nd of 2 brands measured in INSTANT MESSAGING SERVICE. Its Brand Trust index reads 32.27 and Brand Desire 6.33. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 2.47 | — | 1.25 |
| Oct ’25 | 0.56 | 7.69 | 2.71 |
| Nov ’25 | 2.42 | — | 1.22 |
| Apr ’26 | 4.25 | 0.66 | 1.70 |
| May ’26 | 9.95 | 25.56 | 21.32 |
| Jun ’26 | 50.74 | 16.75 | 36.15 |
| Jul ’26 | 17.10 | 9.29 | 15.21 |
| Aug ’26 | 11.63 | 21.58 | 16.07 |
| Sep ’26 | 32.27 | 6.33 | 21.02 |