INSTANT MESSAGING SERVICE
WHATSAPP — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 2 in INSTANT MESSAGING SERVICE
Buying Intent
83.73
1st in category
Brand Trust
50.03
index value
Brand Desire
100.21
index value
As of Sep ’26, WHATSAPP records a Buying Intent index of 83.73, placing it 1st of 2 brands measured in INSTANT MESSAGING SERVICE. Its Brand Trust index reads 50.03 and Brand Desire 100.21. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 234.29 | 118.56 | 193.00 |
| Nov ’25 | 156.75 | 116.41 | 150.87 |
| Dec ’25 | 120.38 | 37.03 | 85.08 |
| Jan ’26 | 66.74 | 67.47 | 71.01 |
| Feb ’26 | 244.20 | 196.20 | 244.32 |
| Mar ’26 | 127.69 | 114.17 | 129.24 |
| Apr ’26 | 343.49 | 265.75 | 327.35 |
| May ’26 | 136.41 | 124.59 | 141.31 |
| Jun ’26 | 84.01 | 300.55 | 217.23 |
| Jul ’26 | 116.99 | 148.38 | 148.21 |
| Aug ’26 | 89.08 | 52.58 | 76.88 |
| Sep ’26 | 50.03 | 100.21 | 83.73 |