INSTANT MESSAGING SERVICE
WHATSAPP — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 2 in INSTANT MESSAGING SERVICE
Buying Intent
77
1st in category
Brand Trust
89
index value
Brand Desire
52
index value
As of Aug ’26, WHATSAPP records a Buying Intent index of 77, placing it 1st of 2 brands measured in INSTANT MESSAGING SERVICE. Its Brand Trust index reads 89 and Brand Desire 52. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 452 | 188 | 355 |
| Oct ’25 | 234 | 119 | 193 |
| Nov ’25 | 157 | 116 | 151 |
| Dec ’25 | 120 | 37 | 85 |
| Jan ’26 | 67 | 68 | 71 |
| Feb ’26 | 244 | 196 | 244 |
| Mar ’26 | 128 | 114 | 129 |
| Apr ’26 | 344 | 266 | 327 |
| May ’26 | 136 | 124 | 140 |
| Jun ’26 | 91 | 300 | 221 |
| Jul ’26 | 117 | 148 | 148 |
| Aug ’26 | 89 | 52 | 77 |