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INSTANT MESSAGING SERVICE — Brand Buying Intent in India
India’s Buying Intent Index · Sep ’26 · 2 brands measured
As of Sep ’26, WHATSAPP leads INSTANT MESSAGING SERVICE on Buying Intent among 2 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | 50.03 | 100.21 | 83.73 | |
| 2 | TELEGRAM | 32.27 | 6.33 | 21.02 |