NEWSPAPER - ENGLISH
THE TIMES OF INDIA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 2 in NEWSPAPER - ENGLISH
Buying Intent
20.49
1st in category
Brand Trust
3.06
index value
Brand Desire
37.53
index value
As of Sep ’26, THE TIMES OF INDIA records a Buying Intent index of 20.49, placing it 1st of 2 brands measured in NEWSPAPER - ENGLISH. Its Brand Trust index reads 3.06 and Brand Desire 37.53. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 5.77 | 3.84 | 5.98 |
| Nov ’25 | 8.48 | 7.69 | 8.97 |
| Dec ’25 | 8.73 | 9.97 | 12.09 |
| Jan ’26 | 3.36 | 2.78 | 3.40 |
| Feb ’26 | 3.19 | 1.32 | 2.42 |
| Mar ’26 | 5.57 | 13.82 | 12.04 |
| Apr ’26 | 10.63 | 4.38 | 8.04 |
| May ’26 | 1.12 | 13.62 | 7.68 |
| Jun ’26 | 4.18 | 6.94 | 6.49 |
| Jul ’26 | 9.89 | 38.39 | 26.62 |
| Aug ’26 | 11.45 | 4.28 | 8.66 |
| Sep ’26 | 3.06 | 37.53 | 20.49 |