NEWSPAPER - ENGLISH
THE TIMES OF INDIA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 3 in NEWSPAPER - ENGLISH
Buying Intent
9
2nd in category
Brand Trust
11
index value
Brand Desire
4
index value
As of Aug ’26, THE TIMES OF INDIA records a Buying Intent index of 9, placing it 2nd of 3 brands measured in NEWSPAPER - ENGLISH. Its Brand Trust index reads 11 and Brand Desire 4. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | — | 5 | 3 |
| Oct ’25 | 6 | 4 | 6 |
| Nov ’25 | 8 | 8 | 9 |
| Dec ’25 | 9 | 10 | 12 |
| Jan ’26 | 3 | 3 | 3 |
| Feb ’26 | 3 | 1 | 2 |
| Mar ’26 | 6 | 14 | 12 |
| Apr ’26 | 11 | 4 | 8 |
| May ’26 | 1 | 14 | 8 |
| Jun ’26 | 4 | 7 | 6 |
| Jul ’26 | 8 | 38 | 26 |
| Aug ’26 | 11 | 4 | 9 |