NEWSPAPER - ENGLISH
TELEGRAPH — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jul ’26 · 3rd of 6 in NEWSPAPER - ENGLISH
Buying Intent
7
3rd in category
Brand Trust
13
index value
Brand Desire
—
index value
As of Jul ’26, TELEGRAPH records a Buying Intent index of 7, placing it 3rd of 6 brands measured in NEWSPAPER - ENGLISH. Its Brand Trust index reads 13 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’26 | 13 | — | 7 |