NEWSPAPER - ENGLISH
INDIAN EXPRESS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 4th of 5 in NEWSPAPER - ENGLISH
Buying Intent
5
4th in category
Brand Trust
4
index value
Brand Desire
4
index value
As of Jun ’26, INDIAN EXPRESS records a Buying Intent index of 5, placing it 4th of 5 brands measured in NEWSPAPER - ENGLISH. Its Brand Trust index reads 4 and Brand Desire 4. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’26 | 11 | — | 6 |
| Jun ’26 | 4 | 4 | 5 |