NEWSPAPER - ENGLISH
THE ASSAM TRIBUNE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 2nd of 4 in NEWSPAPER - ENGLISH
Buying Intent
4.57
2nd in category
Brand Trust
5.18
index value
Brand Desire
1.88
index value
As of Oct ’26, THE ASSAM TRIBUNE records a Buying Intent index of 4.57, placing it 2nd of 4 brands measured in NEWSPAPER - ENGLISH. Its Brand Trust index reads 5.18 and Brand Desire 1.88. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’26 | 5.18 | 1.88 | 4.57 |