NEWSPAPER - ENGLISH
THE HINDU — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 3rd of 3 in NEWSPAPER - ENGLISH
Buying Intent
1
3rd in category
Brand Trust
2
index value
Brand Desire
1
index value
As of Aug ’26, THE HINDU records a Buying Intent index of 1, placing it 3rd of 3 brands measured in NEWSPAPER - ENGLISH. Its Brand Trust index reads 2 and Brand Desire 1. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’25 | 7 | 6 | 10 |
| Sep ’25 | 4 | 26 | 19 |
| Oct ’25 | 8 | 15 | 14 |
| Nov ’25 | 8 | 9 | 10 |
| Dec ’25 | 2 | — | 1 |
| Jan ’26 | 8 | 3 | 8 |
| Feb ’26 | 2 | — | 1 |
| Apr ’26 | 6 | 4 | 7 |
| May ’26 | 6 | 6 | 7 |
| Jun ’26 | — | 24 | 13 |
| Jul ’26 | 2 | — | 1 |
| Aug ’26 | 2 | 1 | 1 |