NEWSPAPER - ENGLISH
THE HINDU — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 4th of 4 in NEWSPAPER - ENGLISH
Buying Intent
0.51
4th in category
Brand Trust
—
index value
Brand Desire
0.83
index value
As of Oct ’26, THE HINDU records a Buying Intent index of 0.51, placing it 4th of 4 brands measured in NEWSPAPER - ENGLISH. Its Brand Trust index reads — and Brand Desire 0.83. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 3.71 | 26.15 | 19.22 |
| Oct ’25 | 7.94 | 15.14 | 13.75 |
| Nov ’25 | 8.29 | 8.60 | 10.09 |
| Dec ’25 | 2.03 | — | 1.03 |
| Jan ’26 | 7.92 | 3.34 | 7.87 |
| Feb ’26 | 1.60 | — | 0.81 |
| Apr ’26 | 6.38 | 4.51 | 7.12 |
| May ’26 | 5.68 | 5.56 | 7.09 |
| Jun ’26 | — | 23.81 | 13.29 |
| Jul ’26 | 2.11 | — | 1.07 |
| Aug ’26 | 1.97 | 1.02 | 1.32 |
| Oct ’26 | — | 0.83 | 0.51 |