NEWSPAPER - ENGLISH
HINDUSTAN TIMES — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 3rd of 4 in NEWSPAPER - ENGLISH
Buying Intent
2.54
3rd in category
Brand Trust
2.51
index value
Brand Desire
2.09
index value
As of Oct ’26, HINDUSTAN TIMES records a Buying Intent index of 2.54, placing it 3rd of 4 brands measured in NEWSPAPER - ENGLISH. Its Brand Trust index reads 2.51 and Brand Desire 2.09. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 4.64 | — | 2.34 |
| Oct ’25 | 36.16 | 8.68 | 25.80 |
| Nov ’25 | 10.60 | 11.18 | 12.66 |
| Dec ’25 | 6.99 | 2.69 | 6.16 |
| Jan ’26 | 34.68 | — | 17.41 |
| Feb ’26 | — | 2.82 | 1.72 |
| Apr ’26 | 3.19 | 10.59 | 8.43 |
| May ’26 | 1.40 | 4.63 | 3.54 |
| Jun ’26 | 3.14 | 2.21 | 3.36 |
| Jul ’26 | — | 26.89 | 15.15 |
| Aug ’26 | 36.55 | — | 20.35 |
| Oct ’26 | 2.51 | 2.09 | 2.54 |