NEWSPAPER - ENGLISH
HINDUSTAN TIMES — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 3 in NEWSPAPER - ENGLISH
Buying Intent
20
1st in category
Brand Trust
36
index value
Brand Desire
—
index value
As of Aug ’26, HINDUSTAN TIMES records a Buying Intent index of 20, placing it 1st of 3 brands measured in NEWSPAPER - ENGLISH. Its Brand Trust index reads 36 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 5 | — | 2 |
| Oct ’25 | 36 | 9 | 26 |
| Nov ’25 | 11 | 11 | 13 |
| Dec ’25 | 7 | 3 | 6 |
| Jan ’26 | 35 | — | 17 |
| Feb ’26 | — | 3 | 2 |
| Mar ’26 | 2 | — | 1 |
| Apr ’26 | 8 | 22 | 18 |
| May ’26 | 6 | 17 | 18 |
| Jun ’26 | 7 | 4 | 8 |
| Jul ’26 | — | 27 | 15 |
| Aug ’26 | 36 | — | 20 |