NEWSPAPER - ENGLISH
HINDUSTAN TIMES — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 2nd of 5 in NEWSPAPER - ENGLISH
Buying Intent
8
2nd in category
Brand Trust
7
index value
Brand Desire
4
index value
As of Jun ’26, HINDUSTAN TIMES records a Buying Intent index of 8, placing it 2nd of 5 brands measured in NEWSPAPER - ENGLISH. Its Brand Trust index reads 7 and Brand Desire 4. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’25 | — | 33 | 18 |
| Jul ’25 | — | 3 | 2 |
| Sep ’25 | 5 | — | 2 |
| Oct ’25 | 36 | 9 | 26 |
| Nov ’25 | 11 | 11 | 13 |
| Dec ’25 | 7 | 3 | 6 |
| Jan ’26 | 35 | — | 17 |
| Feb ’26 | — | 3 | 2 |
| Mar ’26 | 2 | — | 1 |
| Apr ’26 | 8 | 22 | 18 |
| May ’26 | 6 | 17 | 18 |
| Jun ’26 | 7 | 4 | 8 |