Category leaderboard
NEWSPAPER - ENGLISH — Brand Buying Intent in India
India’s Buying Intent Index · Sep ’26 · 2 brands measured
As of Sep ’26, THE TIMES OF INDIA leads NEWSPAPER - ENGLISH on Buying Intent among 2 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
Open the live dashboard →How the Index worksNEWSPAPER - ENGLISH leaderboard
| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | THE TIMES OF INDIA | 3.06 | 37.53 | 20.49 |
| 2 | TELEGRAPH | 1.02 | 2.53 | 2.06 |