NEWSPAPER - ENGLISH
THE ECONOMIC TIMES — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jul ’26 · 6th of 6 in NEWSPAPER - ENGLISH
Buying Intent
1
6th in category
Brand Trust
—
index value
Brand Desire
2
index value
As of Jul ’26, THE ECONOMIC TIMES records a Buying Intent index of 1, placing it 6th of 6 brands measured in NEWSPAPER - ENGLISH. Its Brand Trust index reads — and Brand Desire 2. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | 14 | 3 | 10 |
| May ’25 | 3 | 2 | 3 |
| Aug ’25 | 3 | 2 | 2 |
| Jul ’26 | — | 2 | 1 |