NUTRITIONAL SUPPLEMENTS
THE WHOLE TRUTH — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 7th of 8 in NUTRITIONAL SUPPLEMENTS
Buying Intent
3
7th in category
Brand Trust
3
index value
Brand Desire
2
index value
As of Aug ’26, THE WHOLE TRUTH records a Buying Intent index of 3, placing it 7th of 8 brands measured in NUTRITIONAL SUPPLEMENTS. Its Brand Trust index reads 3 and Brand Desire 2. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’26 | — | 4 | 2 |
| Jun ’26 | 8 | 3 | 6 |
| Jul ’26 | 3 | 4 | 4 |
| Aug ’26 | 3 | 2 | 3 |