AERATED BEVERAGES
THUMS UP — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 6th of 7 in AERATED BEVERAGES
Buying Intent
14
6th in category
Brand Trust
8
index value
Brand Desire
16
index value
As of Aug ’26, THUMS UP records a Buying Intent index of 14, placing it 6th of 7 brands measured in AERATED BEVERAGES. Its Brand Trust index reads 8 and Brand Desire 16. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 7 | 21 | 17 |
| Aug ’25 | 15 | 7 | 12 |
| Sep ’25 | — | 8 | 5 |
| Oct ’25 | 28 | 3 | 18 |
| Nov ’25 | 8 | 3 | 7 |
| Dec ’25 | 2 | — | 1 |
| Mar ’26 | 29 | 78 | 60 |
| Apr ’26 | 8 | 19 | 16 |
| May ’26 | 89 | 13 | 54 |
| Jun ’26 | 12 | 70 | 48 |
| Jul ’26 | — | 21 | 13 |
| Aug ’26 | 8 | 16 | 14 |