AERATED BEVERAGES
THUMS UP — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 11th of 12 in AERATED BEVERAGES
Buying Intent
1.03
11th in category
Brand Trust
—
index value
Brand Desire
1.69
index value
As of Sep ’26, THUMS UP records a Buying Intent index of 1.03, placing it 11th of 12 brands measured in AERATED BEVERAGES. Its Brand Trust index reads — and Brand Desire 1.69. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’25 | 14.67 | 6.67 | 12.41 |
| Sep ’25 | — | 7.91 | 4.81 |
| Oct ’25 | 27.89 | 2.86 | 17.62 |
| Nov ’25 | 7.65 | 3.00 | 6.82 |
| Dec ’25 | 1.63 | — | 0.82 |
| Mar ’26 | 29.40 | 77.73 | 59.88 |
| Apr ’26 | 7.52 | 19.33 | 16.02 |
| May ’26 | 89.53 | 11.46 | 53.12 |
| Jun ’26 | 11.96 | 70.53 | 48.14 |
| Jul ’26 | — | 20.79 | 12.57 |
| Aug ’26 | 7.88 | 16.11 | 14.17 |
| Sep ’26 | — | 1.69 | 1.03 |