SPORTS EQUIPMENT
YONEX — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jul ’26 · 2nd of 2 in SPORTS EQUIPMENT
Buying Intent
6
2nd in category
Brand Trust
4
index value
Brand Desire
6
index value
As of Jul ’26, YONEX records a Buying Intent index of 6, placing it 2nd of 2 brands measured in SPORTS EQUIPMENT. Its Brand Trust index reads 4 and Brand Desire 6. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’26 | 4 | 6 | 6 |