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METAL — Brand Buying Intent in India
India’s Buying Intent Index · Aug ’26 · 7 brands measured · category Trust 0
As of Aug ’26, TATA STEEL leads METAL on Buying Intent among 7 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | TATA STEEL | 223 | 239 | 261 |
| 2 | JSW STEEL | 58 | 37 | 52 |
| 3 | GLOBE STEELS | 26 | 63 | 38 |
| 4 | SAIL | 29 | 2 | 16 |
| 5 | JINDAL STEEL | 1 | 3 | 2 |
| 6 | ELEGANT STEEL | 1 | — | 1 |
| 7 | SHYAM STEEL | 1 | — | 0 |