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METAL — Brand Buying Intent in India
India’s Buying Intent Index · Sep ’26 · 8 brands measured
As of Sep ’26, TATA STEEL leads METAL on Buying Intent among 8 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | TATA STEEL | 290.53 | 345.32 | 353.77 |
| 2 | JSW STEEL | 50.52 | 251.66 | 168.86 |
| 3 | SAIL | 41.16 | 62.69 | 57.68 |
| 4 | ADHUNIK METALIKS | 4.08 | 8.24 | 9.04 |
| 5 | JINDAL STEEL | — | 12.21 | 7.43 |
| 6 | GLOBE STEELS | 3.83 | 2.94 | 4.21 |
| 7 | ELEGANT STEEL | 1.02 | 1.06 | 0.94 |
| 8 | HINDALCO | 1.28 | — | 0.64 |