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PASSENGER VEHICLES - LUXURY — Brand Buying Intent in India
India’s Buying Intent Index · Oct ’26 · 6 brands measured
As of Oct ’26, AUDI leads PASSENGER VEHICLES - LUXURY on Buying Intent among 6 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | AUDI | 229.70 | 233.93 | 259.36 |
| 2 | MERCEDES BENZ | 47.50 | 196.85 | 136.93 |
| 3 | BMW | 46.61 | 194.03 | 134.80 |
| 4 | LAND ROVER | 7.54 | 15.61 | 17.17 |
| 5 | VOLVO | 4.32 | 4.23 | 4.93 |
| 6 | LEXUS | 4.32 | — | 2.18 |