PACKAGED RICE
AASHIRVAAD — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 3rd of 7 in PACKAGED RICE
Buying Intent
10.34
3rd in category
Brand Trust
4.44
index value
Brand Desire
12.31
index value
As of Oct ’26, AASHIRVAAD records a Buying Intent index of 10.34, placing it 3rd of 7 brands measured in PACKAGED RICE. Its Brand Trust index reads 4.44 and Brand Desire 12.31. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’26 | 8.10 | — | 4.11 |
| Jun ’26 | 4.00 | 3.31 | 4.04 |
| Oct ’26 | 4.44 | 12.31 | 10.34 |