PACKAGED RICE
AASHIRVAAD — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 2nd of 4 in PACKAGED RICE
Buying Intent
4
2nd in category
Brand Trust
4
index value
Brand Desire
3
index value
As of Jun ’26, AASHIRVAAD records a Buying Intent index of 4, placing it 2nd of 4 brands measured in PACKAGED RICE. Its Brand Trust index reads 4 and Brand Desire 3. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’26 | 8 | — | 4 |
| Jun ’26 | 4 | 3 | 4 |