PACKAGED RICE
KOHINOOR — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 2nd of 7 in PACKAGED RICE
Buying Intent
13.23
2nd in category
Brand Trust
12.69
index value
Brand Desire
5.22
index value
As of Oct ’26, KOHINOOR records a Buying Intent index of 13.23, placing it 2nd of 7 brands measured in PACKAGED RICE. Its Brand Trust index reads 12.69 and Brand Desire 5.22. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’25 | 3.99 | — | 2.02 |
| Aug ’25 | — | 2.41 | 1.47 |
| Sep ’25 | 12.56 | 5.51 | 9.92 |
| Oct ’25 | 14.14 | 1.23 | 6.98 |
| Nov ’25 | 15.07 | 4.00 | 12.82 |
| Dec ’25 | — | 5.04 | 3.08 |
| Apr ’26 | 3.99 | 3.55 | 4.80 |
| May ’26 | — | 0.70 | 0.42 |
| Jul ’26 | — | 2.62 | 1.60 |
| Aug ’26 | 3.69 | 2.04 | 3.11 |
| Oct ’26 | 12.69 | 5.22 | 13.23 |