PACKAGED RICE
KOHINOOR — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 4 in PACKAGED RICE
Buying Intent
3
2nd in category
Brand Trust
4
index value
Brand Desire
2
index value
As of Aug ’26, KOHINOOR records a Buying Intent index of 3, placing it 2nd of 4 brands measured in PACKAGED RICE. Its Brand Trust index reads 4 and Brand Desire 2. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’25 | 4 | — | 2 |
| Aug ’25 | — | 2 | 2 |
| Sep ’25 | 13 | 6 | 10 |
| Oct ’25 | 14 | 1 | 7 |
| Nov ’25 | 15 | 4 | 13 |
| Dec ’25 | — | 5 | 3 |
| Apr ’26 | 4 | 4 | 5 |
| May ’26 | — | 1 | 0 |
| Jul ’26 | — | 3 | 2 |
| Aug ’26 | 4 | 2 | 3 |