PACKAGED RICE
FORTUNE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 4th of 7 in PACKAGED RICE
Buying Intent
1.53
4th in category
Brand Trust
1.00
index value
Brand Desire
1.67
index value
As of Oct ’26, FORTUNE records a Buying Intent index of 1.53, placing it 4th of 7 brands measured in PACKAGED RICE. Its Brand Trust index reads 1.00 and Brand Desire 1.67. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’26 | 3.95 | — | 2.00 |
| Oct ’26 | 1.00 | 1.67 | 1.53 |