FOOTWEAR - ACTIVE
ADIDAS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 9 in FOOTWEAR - ACTIVE
Buying Intent
10
2nd in category
Brand Trust
11
index value
Brand Desire
7
index value
As of Aug ’26, ADIDAS records a Buying Intent index of 10, placing it 2nd of 9 brands measured in FOOTWEAR - ACTIVE. Its Brand Trust index reads 11 and Brand Desire 7. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 342 | 339 | 381 |
| Oct ’25 | 352 | 513 | 485 |
| Nov ’25 | 324 | 515 | 465 |
| Dec ’25 | 477 | 360 | 468 |
| Jan ’26 | 354 | 472 | 461 |
| Feb ’26 | 470 | 340 | 451 |
| Mar ’26 | 8 | 4 | 7 |
| Apr ’26 | — | 2 | 1 |
| May ’26 | 32 | 12 | 22 |
| Jun ’26 | 1 | 2 | 2 |
| Jul ’26 | 12 | 2 | 7 |
| Aug ’26 | 11 | 7 | 10 |