FOOTWEAR - ACTIVE
ADIDAS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 8 in FOOTWEAR - ACTIVE
Buying Intent
264.75
2nd in category
Brand Trust
289.84
index value
Brand Desire
190.22
index value
As of Sep ’26, ADIDAS records a Buying Intent index of 264.75, placing it 2nd of 8 brands measured in FOOTWEAR - ACTIVE. Its Brand Trust index reads 289.84 and Brand Desire 190.22. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 352.53 | 512.75 | 485.05 |
| Nov ’25 | 323.87 | 514.78 | 465.31 |
| Dec ’25 | 477.02 | 360.03 | 467.45 |
| Jan ’26 | 354.48 | 471.75 | 460.73 |
| Feb ’26 | 469.56 | 339.48 | 451.44 |
| Mar ’26 | 561.65 | 131.37 | 370.64 |
| Apr ’26 | 354.70 | 213.38 | 319.44 |
| May ’26 | 361.78 | 226.25 | 327.00 |
| Jun ’26 | 115.00 | 151.30 | 148.54 |
| Jul ’26 | 296.26 | 265.18 | 312.93 |
| Aug ’26 | 287.52 | 215.77 | 280.22 |
| Sep ’26 | 289.84 | 190.22 | 264.75 |