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ASICS — Buying Intent, Trust & Desire

India’s Buying Intent Index · Sep ’26 · 6th of 8 in FOOTWEAR - ACTIVE

Buying Intent
8.40
6th in category
Brand Trust
15.10
index value
Brand Desire
—
index value
As of Sep ’26, ASICS records a Buying Intent index of 8.40, placing it 6th of 8 brands measured in FOOTWEAR - ACTIVE. Its Brand Trust index reads 15.10 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
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12-month trend

MonthTrustDesireBuying Intent
Jul ’261.32—0.67
Aug ’261.35—0.69
Sep ’2615.10—8.40

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