FOOTWEAR - ACTIVE
NIKE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 8 in FOOTWEAR - ACTIVE
Buying Intent
464.11
1st in category
Brand Trust
261.93
index value
Brand Desire
573.33
index value
As of Sep ’26, NIKE records a Buying Intent index of 464.11, placing it 1st of 8 brands measured in FOOTWEAR - ACTIVE. Its Brand Trust index reads 261.93 and Brand Desire 573.33. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 712.80 | 549.21 | 704.92 |
| Nov ’25 | 593.20 | 360.29 | 531.39 |
| Dec ’25 | 337.42 | 566.77 | 503.05 |
| Jan ’26 | 380.51 | 619.54 | 554.51 |
| Feb ’26 | 755.58 | 611.08 | 759.90 |
| Mar ’26 | 507.20 | 402.08 | 503.75 |
| Apr ’26 | 839.00 | 745.69 | 887.19 |
| May ’26 | 499.41 | 408.76 | 498.92 |
| Jun ’26 | 410.79 | 342.45 | 421.58 |
| Jul ’26 | 394.40 | 311.32 | 390.87 |
| Aug ’26 | 490.30 | 331.74 | 461.56 |
| Sep ’26 | 261.93 | 573.33 | 464.11 |