FOOTWEAR - ACTIVE
PUMA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 3rd of 8 in FOOTWEAR - ACTIVE
Buying Intent
239.21
3rd in category
Brand Trust
201.47
index value
Brand Desire
233.03
index value
As of Sep ’26, PUMA records a Buying Intent index of 239.21, placing it 3rd of 8 brands measured in FOOTWEAR - ACTIVE. Its Brand Trust index reads 201.47 and Brand Desire 233.03. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 464.81 | 496.47 | 534.58 |
| Nov ’25 | 258.92 | 297.36 | 306.18 |
| Dec ’25 | 215.95 | 341.08 | 310.42 |
| Jan ’26 | 208.93 | 238.48 | 249.63 |
| Feb ’26 | 236.46 | 310.74 | 303.26 |
| Mar ’26 | 241.53 | 304.71 | 304.09 |
| Apr ’26 | 547.67 | 537.85 | 607.16 |
| May ’26 | 269.11 | 181.82 | 251.54 |
| Jun ’26 | 184.93 | 165.27 | 195.00 |
| Jul ’26 | 228.37 | 148.71 | 209.87 |
| Aug ’26 | 89.07 | 136.37 | 119.43 |
| Sep ’26 | 201.47 | 233.03 | 239.21 |