BAGS - ACTIVE
ADIDAS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 1st of 1 in BAGS - ACTIVE
Buying Intent
2
1st in category
Brand Trust
—
index value
Brand Desire
3
index value
As of Jun ’26, ADIDAS records a Buying Intent index of 2, placing it 1st of 1 brands measured in BAGS - ACTIVE. Its Brand Trust index reads — and Brand Desire 3. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 1 | 4 | 3 |
| Oct ’25 | 59 | 98 | 88 |
| Nov ’25 | — | 28 | 16 |
| Jan ’26 | 28 | — | 16 |
| Feb ’26 | — | 0 | 0 |
| Mar ’26 | 5 | 15 | 11 |
| Apr ’26 | 1 | 1 | 1 |
| May ’26 | 26 | 10 | 21 |
| Jun ’26 | — | 3 | 2 |