BAGS - ACTIVE
ADIDAS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 1st of 3 in BAGS - ACTIVE
Buying Intent
5.99
1st in category
Brand Trust
6.55
index value
Brand Desire
2.50
index value
As of Oct ’26, ADIDAS records a Buying Intent index of 5.99, placing it 1st of 3 brands measured in BAGS - ACTIVE. Its Brand Trust index reads 6.55 and Brand Desire 2.50. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 1.24 | 4.09 | 3.12 |
| Oct ’25 | 58.82 | 98.29 | 87.61 |
| Nov ’25 | — | 28.28 | 15.79 |
| Jan ’26 | 28.33 | — | 15.86 |
| Feb ’26 | — | 0.33 | 0.20 |
| Mar ’26 | 4.90 | 15.23 | 11.21 |
| Apr ’26 | 1.06 | 1.10 | 1.08 |
| May ’26 | 24.90 | 6.51 | 16.46 |
| Jun ’26 | — | 2.60 | 1.59 |
| Jul ’26 | — | 2.18 | 1.33 |
| Oct ’26 | 6.55 | 2.50 | 5.99 |