BAGS - ACTIVE
PUMA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 2nd of 3 in BAGS - ACTIVE
Buying Intent
3.91
2nd in category
Brand Trust
3.77
index value
Brand Desire
4.03
index value
As of Oct ’26, PUMA records a Buying Intent index of 3.91, placing it 2nd of 3 brands measured in BAGS - ACTIVE. Its Brand Trust index reads 3.77 and Brand Desire 4.03. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’25 | 16.50 | 11.72 | 15.02 |
| Jun ’25 | — | 80.35 | 45.52 |
| Jul ’25 | 14.96 | 47.37 | 35.36 |
| Aug ’25 | 3.63 | 17.84 | 11.89 |
| Oct ’25 | 3.49 | — | 1.76 |
| Dec ’25 | 47.73 | 36.14 | 46.83 |
| Jan ’26 | 37.78 | 38.04 | 42.30 |
| Mar ’26 | 78.40 | 29.15 | 59.88 |
| Apr ’26 | 3.19 | 31.47 | 19.31 |
| May ’26 | 16.60 | — | 9.25 |
| Jun ’26 | 2.13 | 7.94 | 5.01 |
| Oct ’26 | 3.77 | 4.03 | 3.91 |