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BAGS - ACTIVE — Brand Buying Intent in India
India’s Buying Intent Index · Oct ’26 · 3 brands measured
As of Oct ’26, ADIDAS leads BAGS - ACTIVE on Buying Intent among 3 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | ADIDAS | 6.55 | 2.50 | 5.99 |
| 2 | PUMA | 3.77 | 4.03 | 3.91 |
| 3 | NIKE | — | 0.83 | 0.51 |