BAGS - ACTIVE

NIKE — Buying Intent, Trust & Desire

India’s Buying Intent Index · Oct ’26 · 3rd of 3 in BAGS - ACTIVE

Buying Intent

0.51

3rd in category

Brand Trust

—

index value

Brand Desire

0.83

index value

As of Oct ’26, NIKE records a Buying Intent index of 0.51, placing it 3rd of 3 brands measured in BAGS - ACTIVE. Its Brand Trust index reads — and Brand Desire 0.83. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).

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12-month trend

Month	Trust	Desire	Buying Intent
Oct ’25	2.79	1.85	2.48
Jan ’26	28.33	—	15.86
Aug ’26	2.96	2.45	2.99
Oct ’26	—	0.83	0.51

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