FINANCIAL SERVICES
ADITYA BIRLA CAPITAL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 4th of 17 in FINANCIAL SERVICES
Buying Intent
122
4th in category
Brand Trust
107
index value
Brand Desire
112
index value
As of Aug ’26, ADITYA BIRLA CAPITAL records a Buying Intent index of 122, placing it 4th of 17 brands measured in FINANCIAL SERVICES. Its Brand Trust index reads 107 and Brand Desire 112. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 7 | 9 | 11 |
| Oct ’25 | 55 | 21 | 43 |
| Nov ’25 | 18 | 24 | 31 |
| Dec ’25 | 22 | 7 | 17 |
| Jan ’26 | 3 | — | 1 |
| Feb ’26 | 2 | — | 1 |
| Mar ’26 | 130 | 58 | 105 |
| Apr ’26 | 55 | 96 | 85 |
| May ’26 | 54 | 62 | 64 |
| Jun ’26 | 103 | 102 | 108 |
| Jul ’26 | 21 | 122 | 81 |
| Aug ’26 | 107 | 112 | 122 |