FINANCIAL SERVICES
ADITYA BIRLA CAPITAL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 3rd of 18 in FINANCIAL SERVICES
Buying Intent
101.56
3rd in category
Brand Trust
39.50
index value
Brand Desire
140.75
index value
As of Sep ’26, ADITYA BIRLA CAPITAL records a Buying Intent index of 101.56, placing it 3rd of 18 brands measured in FINANCIAL SERVICES. Its Brand Trust index reads 39.50 and Brand Desire 140.75. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 55.41 | 20.77 | 42.85 |
| Nov ’25 | 18.14 | 23.74 | 31.30 |
| Dec ’25 | 22.32 | 7.16 | 16.60 |
| Jan ’26 | 2.80 | — | 1.40 |
| Feb ’26 | 2.40 | — | 1.21 |
| Mar ’26 | 130.43 | 57.96 | 105.11 |
| Apr ’26 | 55.33 | 96.12 | 84.62 |
| May ’26 | 54.10 | 62.37 | 64.33 |
| Jun ’26 | 103.42 | 101.55 | 108.40 |
| Jul ’26 | 22.62 | 122.42 | 82.18 |
| Aug ’26 | 107.19 | 111.84 | 121.97 |
| Sep ’26 | 39.50 | 140.75 | 101.56 |