FINANCIAL SERVICES
BAJAJ FINANCE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 17 in FINANCIAL SERVICES
Buying Intent
148
2nd in category
Brand Trust
127
index value
Brand Desire
137
index value
As of Aug ’26, BAJAJ FINANCE records a Buying Intent index of 148, placing it 2nd of 17 brands measured in FINANCIAL SERVICES. Its Brand Trust index reads 127 and Brand Desire 137. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 74 | 125 | 114 |
| Oct ’25 | 56 | 76 | 72 |
| Nov ’25 | 134 | 104 | 134 |
| Dec ’25 | 86 | 76 | 91 |
| Jan ’26 | 134 | 81 | 111 |
| Feb ’26 | 166 | 89 | 136 |
| Mar ’26 | 348 | 382 | 408 |
| Apr ’26 | 126 | 132 | 145 |
| May ’26 | 219 | 176 | 221 |
| Jun ’26 | 166 | 112 | 155 |
| Jul ’26 | 302 | 292 | 332 |
| Aug ’26 | 127 | 137 | 148 |