FINANCIAL SERVICES
BAJAJ FINANCE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 18 in FINANCIAL SERVICES
Buying Intent
209.26
2nd in category
Brand Trust
196.87
index value
Brand Desire
173.55
index value
As of Sep ’26, BAJAJ FINANCE records a Buying Intent index of 209.26, placing it 2nd of 18 brands measured in FINANCIAL SERVICES. Its Brand Trust index reads 196.87 and Brand Desire 173.55. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 55.93 | 76.25 | 72.52 |
| Nov ’25 | 134.10 | 103.97 | 133.61 |
| Dec ’25 | 85.89 | 76.22 | 90.58 |
| Jan ’26 | 133.99 | 80.92 | 111.42 |
| Feb ’26 | 166.28 | 88.76 | 135.83 |
| Mar ’26 | 355.10 | 373.10 | 405.02 |
| Apr ’26 | 109.78 | 104.87 | 120.09 |
| May ’26 | 199.85 | 166.54 | 203.85 |
| Jun ’26 | 156.30 | 97.50 | 141.37 |
| Jul ’26 | 294.86 | 277.80 | 320.10 |
| Aug ’26 | 120.86 | 130.59 | 140.24 |
| Sep ’26 | 196.87 | 173.55 | 209.26 |