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FINANCIAL SERVICES — Brand Buying Intent in India
India’s Buying Intent Index · Sep ’26 · 18 brands measured
As of Sep ’26, MUTHOOT FINANCE leads FINANCIAL SERVICES on Buying Intent among 18 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
Open the live dashboard →How the Index worksFINANCIAL SERVICES leaderboard
| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | MUTHOOT FINANCE | 330.75 | 373.18 | 393.48 |
| 2 | BAJAJ FINANCE | 196.87 | 173.55 | 209.26 |
| 3 | ADITYA BIRLA CAPITAL | 39.50 | 140.75 | 101.56 |
| 4 | TATA CAPITAL | 61.09 | 73.12 | 74.28 |
| 5 | SHRIRAM FINANCE | 53.19 | 47.19 | 55.49 |
| 6 | MAHINDRA FINANCE | 22.65 | — | 12.60 |
| 7 | CHOLAMANDALAM FINANCE | 4.70 | 10.18 | 9.23 |
| 8 | STABLE MONEY | 10.52 | 5.28 | 9.23 |
| 9 | SUNDARAM FINANCE | 9.35 | 1.69 | 6.19 |
| 10 | BARCLAYS | — | 9.45 | 5.75 |
| 11 | IIFL | 2.04 | 5.46 | 5.02 |
| 12 | CAMS | 3.83 | — | 1.93 |
| 13 | HERO FINCORP | 3.83 | — | 1.93 |
| 14 | EDELWEISS | 3.06 | — | 1.55 |
| 15 | MANAPPURAM FINANCE | 2.55 | — | 1.29 |
| 16 | GODREJ CAPITAL | 2.55 | — | 1.29 |
| 17 | INDIABULLS | 2.04 | — | 1.03 |
| 18 | PEERLESS GROUP | 1.02 | 1.06 | 0.94 |