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FINANCIAL SERVICES — Brand Buying Intent in India
India’s Buying Intent Index · Aug ’26 · 17 brands measured · category Trust 1
As of Aug ’26, MUTHOOT FINANCE leads FINANCIAL SERVICES on Buying Intent among 17 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
Open the live dashboard →How the Index worksFINANCIAL SERVICES leaderboard
| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | MUTHOOT FINANCE | 199 | 215 | 230 |
| 2 | BAJAJ FINANCE | 127 | 137 | 148 |
| 3 | TATA CAPITAL | 165 | 56 | 124 |
| 4 | ADITYA BIRLA CAPITAL | 107 | 112 | 122 |
| 5 | SHRIRAM FINANCE | 49 | 50 | 53 |
| 6 | CITADEL | 15 | 36 | 28 |
| 7 | JP MORGAN | — | 36 | 20 |
| 8 | CHOLAMANDALAM FINANCE | 11 | 12 | 19 |
| 9 | SUNDARAM FINANCE | 1 | 11 | 8 |
| 10 | STATE BANK OF INDIA | 5 | — | 3 |
| 11 | IIFL | 3 | 1 | 2 |
| 12 | MORGAN STANLEY | 4 | — | 2 |
| 13 | L&T FINANCE | 3 | — | 2 |
| 14 | PEERLESS GROUP | 2 | — | 1 |
| 15 | KOTAK SECURITIES | — | 2 | 1 |
| 16 | ITI GOLD LOAN | — | 2 | 1 |
| 17 | SAHARA | — | 1 | 0 |