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FINANCIAL SERVICES — Brand Buying Intent in India
India’s Buying Intent Index · Jun ’26 · 13 brands measured · category Trust 1
As of Jun ’26, MUTHOOT FINANCE leads FINANCIAL SERVICES on Buying Intent among 13 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | MUTHOOT FINANCE | 246 | 257 | 278 |
| 2 | BAJAJ FINANCE | 166 | 112 | 155 |
| 3 | ADITYA BIRLA CAPITAL | 103 | 102 | 108 |
| 4 | TATA CAPITAL | 99 | 66 | 92 |
| 5 | SHRIRAM FINANCE | 47 | 44 | 51 |
| 6 | HDB FINANCIAL SERVICES | 40 | — | 22 |
| 7 | SAHARA | — | 24 | 13 |
| 8 | SUNDARAM FINANCE | 3 | — | 2 |
| 9 | CHOLAMANDALAM FINANCE | 3 | 1 | 2 |
| 10 | GODREJ CAPITAL | 2 | — | 1 |
| 11 | CAPITAL FIRST | — | 1 | 1 |
| 12 | JP MORGAN | 1 | — | 1 |
| 13 | BAJAJ CAPITAL | — | 1 | 1 |