FINANCIAL SERVICES
IIFL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 11th of 17 in FINANCIAL SERVICES
Buying Intent
2
11th in category
Brand Trust
3
index value
Brand Desire
1
index value
As of Aug ’26, IIFL records a Buying Intent index of 2, placing it 11th of 17 brands measured in FINANCIAL SERVICES. Its Brand Trust index reads 3 and Brand Desire 1. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’25 | — | 5 | 3 |
| Jun ’25 | 4 | 7 | 6 |
| Jul ’25 | 17 | 14 | 17 |
| Aug ’25 | 2 | 3 | 2 |
| Sep ’25 | 10 | 2 | 8 |
| Oct ’25 | 3 | 1 | 2 |
| Jan ’26 | — | 1 | 0 |
| May ’26 | — | 3 | 2 |
| Jul ’26 | — | 1 | 0 |
| Aug ’26 | 3 | 1 | 2 |