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FINANCIAL SERVICES

TATA CAPITAL — Buying Intent, Trust & Desire

India’s Buying Intent Index · Sep ’26 · 4th of 18 in FINANCIAL SERVICES

Buying Intent
74.28
4th in category
Brand Trust
61.09
index value
Brand Desire
73.12
index value
As of Sep ’26, TATA CAPITAL records a Buying Intent index of 74.28, placing it 4th of 18 brands measured in FINANCIAL SERVICES. Its Brand Trust index reads 61.09 and Brand Desire 73.12. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
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12-month trend

MonthTrustDesireBuying Intent
Oct ’2512.904.6111.36
Nov ’258.9213.0012.94
Dec ’2510.168.9516.19
Jan ’2613.8516.3816.98
Feb ’263.993.304.04
Mar ’26270.43145.13230.94
Apr ’2679.22116.8494.13
May ’2669.31174.71131.11
Jun ’2699.1365.6091.78
Jul ’26187.53224.82231.31
Aug ’26165.3055.88124.66
Sep ’2661.0973.1274.28

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