FINANCIAL SERVICES
BARCLAYS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 10th of 18 in FINANCIAL SERVICES
Buying Intent
6
10th in category
Brand Trust
—
index value
Brand Desire
9
index value
As of Sep ’26, BARCLAYS records a Buying Intent index of 6, placing it 10th of 18 brands measured in FINANCIAL SERVICES. Its Brand Trust index reads — and Brand Desire 9. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Dec ’25 | 6 | — | 3 |
| Jan ’26 | 5 | 9 | 10 |
| May ’26 | 4 | 3 | 5 |
| Sep ’26 | — | 9 | 6 |