FINANCIAL SERVICES
SUNDARAM FINANCE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 9th of 17 in FINANCIAL SERVICES
Buying Intent
8
9th in category
Brand Trust
1
index value
Brand Desire
11
index value
As of Aug ’26, SUNDARAM FINANCE records a Buying Intent index of 8, placing it 9th of 17 brands measured in FINANCIAL SERVICES. Its Brand Trust index reads 1 and Brand Desire 11. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 23 | 24 | 26 |
| Oct ’25 | 22 | 34 | 33 |
| Nov ’25 | 45 | 31 | 41 |
| Dec ’25 | 35 | 20 | 30 |
| Jan ’26 | 33 | 30 | 34 |
| Feb ’26 | 8 | 6 | 12 |
| Mar ’26 | 23 | 45 | 28 |
| Apr ’26 | 36 | 39 | 43 |
| May ’26 | 36 | 21 | 30 |
| Jun ’26 | 3 | — | 2 |
| Jul ’26 | 12 | 21 | 19 |
| Aug ’26 | 1 | 11 | 8 |