FINANCIAL SERVICES
SUNDARAM FINANCE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 9th of 18 in FINANCIAL SERVICES
Buying Intent
6.19
9th in category
Brand Trust
9.35
index value
Brand Desire
1.69
index value
As of Sep ’26, SUNDARAM FINANCE records a Buying Intent index of 6.19, placing it 9th of 18 brands measured in FINANCIAL SERVICES. Its Brand Trust index reads 9.35 and Brand Desire 1.69. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 22.22 | 34.29 | 32.68 |
| Nov ’25 | 44.92 | 30.97 | 41.28 |
| Dec ’25 | 34.56 | 20.16 | 29.77 |
| Jan ’26 | 33.12 | 29.63 | 34.30 |
| Feb ’26 | 7.98 | 6.34 | 11.55 |
| Mar ’26 | 23.12 | 45.18 | 27.56 |
| Apr ’26 | 36.52 | 38.64 | 42.61 |
| May ’26 | 35.58 | 20.66 | 29.48 |
| Jun ’26 | 3.20 | — | 1.62 |
| Jul ’26 | 12.36 | 20.70 | 19.13 |
| Aug ’26 | — | 10.82 | 6.59 |
| Sep ’26 | 9.35 | 1.69 | 6.19 |