DTH
AIRTEL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 3rd of 3 in DTH
Buying Intent
4
3rd in category
Brand Trust
8
index value
Brand Desire
—
index value
As of Jun ’26, AIRTEL records a Buying Intent index of 4, placing it 3rd of 3 brands measured in DTH. Its Brand Trust index reads 8 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | — | 2 | 1 |
| May ’25 | 7 | 22 | 16 |
| Jul ’25 | 2 | — | 1 |
| Sep ’25 | 4 | — | 2 |
| Oct ’25 | 2 | — | 1 |
| Mar ’26 | 4 | 2 | 3 |
| Jun ’26 | 8 | — | 4 |