ONLINE FASHION RETAILER
AJIO — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 3 in ONLINE FASHION RETAILER
Buying Intent
157.31
1st in category
Brand Trust
122.09
index value
Brand Desire
158.65
index value
As of Sep ’26, AJIO records a Buying Intent index of 157.31, placing it 1st of 3 brands measured in ONLINE FASHION RETAILER. Its Brand Trust index reads 122.09 and Brand Desire 158.65. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 106.38 | 133.21 | 133.70 |
| Nov ’25 | 80.29 | 73.83 | 84.33 |
| Dec ’25 | 108.13 | 173.46 | 157.66 |
| Jan ’26 | 134.69 | 31.65 | 90.46 |
| Feb ’26 | 22.70 | 7.38 | 10.88 |
| Mar ’26 | 339.59 | 194.64 | 298.14 |
| Apr ’26 | 163.86 | 69.73 | 129.75 |
| May ’26 | 83.62 | 77.32 | 89.58 |
| Jun ’26 | 120.24 | 48.19 | 89.06 |
| Jul ’26 | 203.24 | 261.07 | 253.27 |
| Aug ’26 | 215.03 | 240.02 | 255.69 |
| Sep ’26 | 122.09 | 158.65 | 157.31 |