ONLINE FASHION RETAILER
AJIO — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 3 in ONLINE FASHION RETAILER
Buying Intent
234
1st in category
Brand Trust
177
index value
Brand Desire
239
index value
As of Aug ’26, AJIO records a Buying Intent index of 234, placing it 1st of 3 brands measured in ONLINE FASHION RETAILER. Its Brand Trust index reads 177 and Brand Desire 239. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 132 | 148 | 156 |
| Oct ’25 | 106 | 133 | 134 |
| Nov ’25 | 80 | 74 | 84 |
| Dec ’25 | 108 | 174 | 158 |
| Jan ’26 | 135 | 32 | 90 |
| Feb ’26 | 23 | 7 | 11 |
| Mar ’26 | 339 | 195 | 298 |
| Apr ’26 | 164 | 70 | 130 |
| May ’26 | 84 | 94 | 99 |
| Jun ’26 | 120 | 51 | 91 |
| Jul ’26 | 163 | 254 | 231 |
| Aug ’26 | 177 | 239 | 234 |