ONLINE FASHION RETAILER
NYKAA FASHION — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 3rd of 3 in ONLINE FASHION RETAILER
Buying Intent
4.96
3rd in category
Brand Trust
3.53
index value
Brand Desire
3.86
index value
As of Sep ’26, NYKAA FASHION records a Buying Intent index of 4.96, placing it 3rd of 3 brands measured in ONLINE FASHION RETAILER. Its Brand Trust index reads 3.53 and Brand Desire 3.86. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 11.06 | — | 5.62 |
| Oct ’25 | — | 1.72 | 1.05 |
| Nov ’25 | 5.02 | — | 2.54 |
| Dec ’25 | — | 4.03 | 2.46 |
| Jan ’26 | 8.39 | — | 4.21 |
| Mar ’26 | 39.20 | 3.45 | 24.69 |
| Apr ’26 | 26.86 | 9.67 | 19.87 |
| May ’26 | 2.80 | — | 1.41 |
| Jun ’26 | 39.54 | 11.03 | 29.33 |
| Jul ’26 | 31.69 | 34.30 | 42.35 |
| Aug ’26 | 3.69 | 0.82 | 1.77 |
| Sep ’26 | 3.53 | 3.86 | 4.96 |