ONLINE FASHION RETAILER
NYKAA FASHION — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 3rd of 3 in ONLINE FASHION RETAILER
Buying Intent
3
3rd in category
Brand Trust
4
index value
Brand Desire
2
index value
As of Aug ’26, NYKAA FASHION records a Buying Intent index of 3, placing it 3rd of 3 brands measured in ONLINE FASHION RETAILER. Its Brand Trust index reads 4 and Brand Desire 2. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’25 | 14 | 144 | 90 |
| Sep ’25 | 11 | — | 6 |
| Oct ’25 | — | 2 | 1 |
| Nov ’25 | 5 | — | 2 |
| Dec ’25 | — | 4 | 2 |
| Jan ’26 | 8 | — | 4 |
| Mar ’26 | 39 | 3 | 25 |
| Apr ’26 | 18 | 10 | 16 |
| May ’26 | 3 | — | 1 |
| Jun ’26 | 40 | 11 | 29 |
| Jul ’26 | 32 | 28 | 36 |
| Aug ’26 | 4 | 2 | 3 |