ONLINE FASHION RETAILER
MYNTRA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 2nd of 3 in ONLINE FASHION RETAILER
Buying Intent
67
2nd in category
Brand Trust
97
index value
Brand Desire
22
index value
As of Jun ’26, MYNTRA records a Buying Intent index of 67, placing it 2nd of 3 brands measured in ONLINE FASHION RETAILER. Its Brand Trust index reads 97 and Brand Desire 22. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 15 | 5 | 10 |
| Aug ’25 | 96 | 3 | 53 |
| Sep ’25 | 13 | 3 | 7 |
| Oct ’25 | 100 | 73 | 90 |
| Nov ’25 | 16 | 80 | 55 |
| Dec ’25 | 10 | 114 | 70 |
| Jan ’26 | 4 | 4 | 4 |
| Feb ’26 | 67 | 64 | 70 |
| Mar ’26 | 166 | 256 | 236 |
| Apr ’26 | 111 | 100 | 119 |
| May ’26 | 218 | 76 | 164 |
| Jun ’26 | 97 | 22 | 67 |