ONLINE FASHION RETAILER
MYNTRA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 3 in ONLINE FASHION RETAILER
Buying Intent
141.08
2nd in category
Brand Trust
138.05
index value
Brand Desire
115.81
index value
As of Sep ’26, MYNTRA records a Buying Intent index of 141.08, placing it 2nd of 3 brands measured in ONLINE FASHION RETAILER. Its Brand Trust index reads 138.05 and Brand Desire 115.81. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 99.85 | 72.84 | 90.20 |
| Nov ’25 | 15.89 | 80.27 | 55.32 |
| Dec ’25 | 10.30 | 113.97 | 70.23 |
| Jan ’26 | 4.26 | 3.88 | 4.37 |
| Feb ’26 | 66.88 | 63.79 | 69.64 |
| Mar ’26 | 165.79 | 255.67 | 236.41 |
| Apr ’26 | 110.89 | 100.14 | 119.19 |
| May ’26 | 218.65 | 72.83 | 162.20 |
| Jun ’26 | 97.30 | 22.41 | 67.25 |
| Jul ’26 | 88.96 | 59.00 | 81.11 |
| Aug ’26 | 129.98 | 74.64 | 113.61 |
| Sep ’26 | 138.05 | 115.81 | 141.08 |