ONLINE FASHION RETAILER
MYNTRA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 3 in ONLINE FASHION RETAILER
Buying Intent
113
2nd in category
Brand Trust
130
index value
Brand Desire
74
index value
As of Aug ’26, MYNTRA records a Buying Intent index of 113, placing it 2nd of 3 brands measured in ONLINE FASHION RETAILER. Its Brand Trust index reads 130 and Brand Desire 74. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 13 | 3 | 7 |
| Oct ’25 | 100 | 73 | 90 |
| Nov ’25 | 16 | 80 | 55 |
| Dec ’25 | 10 | 114 | 70 |
| Jan ’26 | 4 | 4 | 4 |
| Feb ’26 | 67 | 64 | 70 |
| Mar ’26 | 166 | 256 | 236 |
| Apr ’26 | 111 | 100 | 119 |
| May ’26 | 218 | 76 | 164 |
| Jun ’26 | 97 | 22 | 67 |
| Jul ’26 | 89 | 59 | 81 |
| Aug ’26 | 130 | 74 | 113 |