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ONLINE FASHION RETAILER — Brand Buying Intent in India
India’s Buying Intent Index · Sep ’26 · 3 brands measured
As of Sep ’26, AJIO leads ONLINE FASHION RETAILER on Buying Intent among 3 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | AJIO | 122.09 | 158.65 | 157.31 |
| 2 | MYNTRA | 138.05 | 115.81 | 141.08 |
| 3 | NYKAA FASHION | 3.53 | 3.86 | 4.96 |