MILK
AMUL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 14 in MILK
Buying Intent
482
1st in category
Brand Trust
372
index value
Brand Desire
489
index value
As of Aug ’26, AMUL records a Buying Intent index of 482, placing it 1st of 14 brands measured in MILK. Its Brand Trust index reads 372 and Brand Desire 489. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 198 | 126 | 183 |
| Oct ’25 | 370 | 387 | 422 |
| Nov ’25 | 213 | 262 | 260 |
| Dec ’25 | 55 | 154 | 119 |
| Jan ’26 | 37 | 126 | 83 |
| Feb ’26 | 107 | 174 | 166 |
| Mar ’26 | 856 | 750 | 895 |
| Apr ’26 | 866 | 784 | 923 |
| May ’26 | 724 | 841 | 874 |
| Jun ’26 | 753 | 668 | 794 |
| Jul ’26 | 796 | 540 | 742 |
| Aug ’26 | 372 | 489 | 482 |