MILK
AMUL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 1st of 9 in MILK
Buying Intent
794
1st in category
Brand Trust
753
index value
Brand Desire
668
index value
As of Jun ’26, AMUL records a Buying Intent index of 794, placing it 1st of 9 brands measured in MILK. Its Brand Trust index reads 753 and Brand Desire 668. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 202 | 178 | 210 |
| Aug ’25 | 259 | 212 | 264 |
| Sep ’25 | 198 | 126 | 183 |
| Oct ’25 | 370 | 387 | 422 |
| Nov ’25 | 213 | 262 | 260 |
| Dec ’25 | 55 | 154 | 119 |
| Jan ’26 | 37 | 126 | 83 |
| Feb ’26 | 107 | 174 | 166 |
| Mar ’26 | 856 | 750 | 895 |
| Apr ’26 | 866 | 784 | 923 |
| May ’26 | 724 | 841 | 874 |
| Jun ’26 | 753 | 668 | 794 |