MILK
AMUL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 11 in MILK
Buying Intent
552.93
1st in category
Brand Trust
703.71
index value
Brand Desire
294.65
index value
As of Sep ’26, AMUL records a Buying Intent index of 552.93, placing it 1st of 11 brands measured in MILK. Its Brand Trust index reads 703.71 and Brand Desire 294.65. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 370.32 | 387.21 | 421.86 |
| Nov ’25 | 213.13 | 261.66 | 260.52 |
| Dec ’25 | 55.43 | 154.11 | 118.96 |
| Jan ’26 | 36.80 | 126.19 | 83.08 |
| Feb ’26 | 107.18 | 174.28 | 165.97 |
| Mar ’26 | 856.26 | 749.71 | 895.35 |
| Apr ’26 | 866.03 | 784.61 | 922.86 |
| May ’26 | 725.97 | 842.39 | 876.61 |
| Jun ’26 | 753.87 | 668.61 | 794.66 |
| Jul ’26 | 796.17 | 543.08 | 743.69 |
| Aug ’26 | 372.66 | 490.78 | 483.96 |
| Sep ’26 | 703.71 | 294.65 | 552.93 |