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MILK — Brand Buying Intent in India
India’s Buying Intent Index · Jun ’26 · 9 brands measured · category Trust 1
As of Jun ’26, AMUL leads MILK on Buying Intent among 9 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | AMUL | 753 | 668 | 794 |
| 2 | MOTHER DAIRY | 115 | 141 | 143 |
| 3 | GOKUL MILK | 25 | 82 | 55 |
| 4 | VERKA MILK | 45 | — | 25 |
| 5 | GOWARDHAN | 16 | 24 | 22 |
| 6 | PARAG MILK FOOD | — | 10 | 6 |
| 7 | AROKYA | 8 | — | 4 |
| 8 | NESTLÉ | — | 2 | 1 |
| 9 | MAHANANDA | — | 1 | 0 |