MILK
MOTHER DAIRY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 2nd of 9 in MILK
Buying Intent
143
2nd in category
Brand Trust
115
index value
Brand Desire
141
index value
As of Jun ’26, MOTHER DAIRY records a Buying Intent index of 143, placing it 2nd of 9 brands measured in MILK. Its Brand Trust index reads 115 and Brand Desire 141. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 31 | 38 | 39 |
| Aug ’25 | 80 | 93 | 89 |
| Sep ’25 | 43 | 85 | 70 |
| Oct ’25 | 114 | 81 | 107 |
| Nov ’25 | 51 | 82 | 75 |
| Dec ’25 | 20 | 53 | 42 |
| Jan ’26 | 16 | 11 | 14 |
| Feb ’26 | 11 | 21 | 13 |
| Mar ’26 | 199 | 273 | 259 |
| Apr ’26 | 62 | 79 | 78 |
| May ’26 | 107 | 117 | 127 |
| Jun ’26 | 115 | 141 | 143 |