MILK
MOTHER DAIRY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 11 in MILK
Buying Intent
112.86
2nd in category
Brand Trust
94.29
index value
Brand Desire
108.32
index value
As of Sep ’26, MOTHER DAIRY records a Buying Intent index of 112.86, placing it 2nd of 11 brands measured in MILK. Its Brand Trust index reads 94.29 and Brand Desire 108.32. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 114.15 | 81.35 | 106.89 |
| Nov ’25 | 51.19 | 82.14 | 74.75 |
| Dec ’25 | 19.84 | 52.96 | 42.53 |
| Jan ’26 | 15.83 | 10.73 | 14.25 |
| Feb ’26 | 11.20 | 21.16 | 12.76 |
| Mar ’26 | 199.43 | 269.30 | 256.62 |
| Apr ’26 | 58.93 | 76.33 | 75.51 |
| May ’26 | 107.61 | 117.45 | 127.10 |
| Jun ’26 | 115.09 | 138.11 | 141.36 |
| Jul ’26 | 44.36 | 247.28 | 161.92 |
| Aug ’26 | 131.24 | 113.93 | 136.72 |
| Sep ’26 | 94.29 | 108.32 | 112.86 |