MILK
MOTHER DAIRY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 14 in MILK
Buying Intent
136
2nd in category
Brand Trust
131
index value
Brand Desire
114
index value
As of Aug ’26, MOTHER DAIRY records a Buying Intent index of 136, placing it 2nd of 14 brands measured in MILK. Its Brand Trust index reads 131 and Brand Desire 114. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 43 | 85 | 70 |
| Oct ’25 | 114 | 81 | 107 |
| Nov ’25 | 51 | 82 | 75 |
| Dec ’25 | 20 | 53 | 42 |
| Jan ’26 | 16 | 11 | 14 |
| Feb ’26 | 11 | 21 | 13 |
| Mar ’26 | 199 | 273 | 259 |
| Apr ’26 | 62 | 79 | 78 |
| May ’26 | 107 | 117 | 127 |
| Jun ’26 | 115 | 141 | 143 |
| Jul ’26 | 44 | 244 | 160 |
| Aug ’26 | 131 | 114 | 136 |