MILK

HIMUL — Buying Intent, Trust & Desire

India’s Buying Intent Index · Sep ’26 · 9th of 11 in MILK

Buying Intent

1.03

9th in category

Brand Trust

—

index value

Brand Desire

1.69

index value

As of Sep ’26, HIMUL records a Buying Intent index of 1.03, placing it 9th of 11 brands measured in MILK. Its Brand Trust index reads — and Brand Desire 1.69. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).

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12-month trend

Month	Trust	Desire	Buying Intent
Aug ’26	—	2.45	1.49
Sep ’26	—	1.69	1.03

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